SPORTS MARKETING / PARTNERSHIPS / LIVE EXPERIENCES

BEYOND
the game.

I work where sport, brands and people meet. From sponsorship strategy to event coordination, here are some of my projects.

Explore experience
PORTFOLIO / 2026
BASED IN MADRID, SPAINOn-site · Hybrid · RemoteOpen to relocation ↗
01 / Professional experience

Experience.

From live entertainment and freestyle culture to football partnerships and event operations. Experience working with teams, partners and audiences.

Field experience, in real time.

Selfie of Claudia on the grass
Live environment
03 / How I work

A fresh view.
Grounded in work.

A useful idea needs a clear objective, a relevant audience and an execution plan. My experience covers both the preparation of sponsorship materials and coordination on the ground.

04 / Background

Curiosity,
put to work.

Experience shaped by live audiences, sponsorship work and the detail behind an event. I work with commercial materials, partner activations and on-site coordination.

Professional portrait of Claudia
Education
Master’s in Sports MarketingLALIGA Business School
Bachelor’s Degree in MarketingUniversidad Francisco de Vitoria · Digital Marketing & Collaborative Leadership
Minor in Sport & Entertainment MarketingHogeschool Utrecht · Netherlands
Languages
SpanishNativePrimary working language.
EnglishC1 spokenCambridge-certified B2.
Digital workflow
Data visualisation

Power BI

Dashboards, reporting and structured visual analysis.

Content design

Canva

Visual assets, presentation layouts and branded content support.

Video editing

CapCut

Short-form edits and lightweight video content production.

AI workflow

AI solutions

Regular use for content creation, planning, organisation and day-to-day workflow support.

05 / Contact

Make
contact.

Working on a sponsorship, an experience or a team that needs fresh ideas and hands-on energy? Send a message through the form.

RED BULL / STRATEGIC CASE STUDY

Football doesn’t fit
on the pitch.

From visibility to experience.

Visibility is no longer enough.

In an environment where brands compete for attention, the challenge is to turn sponsorship exposure into relevant connections with fans.

THE EXPERIENCE JOURNEY

Experience as a cycleExperience generates content, content drives conversation and conversation sparks new experiences. The community connects the cycle.Experience as a cycleExperience generates content, content drives conversation and conversation sparks new experiences. The community connects the cycle.
A relationship that continues beyond 90 minutes.

Research supported by interviews with professionals from LALIGA and Red Bull, and benchmarking across football, motorsport and entertainment.

Independent academic project. Not commissioned, endorsed or implemented by Red Bull.