01 / 03URBAN ENTERTAINMENTBEYOND
the game.
I work where sport, brands and people meet. From sponsorship strategy to event coordination, here are some of my projects.
Explore experienceExperience.
From live entertainment and freestyle culture to football partnerships and event operations. Experience working with teams, partners and audiences.
Field experience, in real time.

Selected work.
One research-led concept developed during the Master’s in Sports Marketing. Presented separately from paid and professional roles.
ACADEMIC CONCEPT / NOT EXECUTEDRed Bull / Beyond the Pitch
Design of an experiential activation ecosystem to connect football, entertainment and brands beyond the 90-minute match.
A fresh view.
Grounded in work.
A useful idea needs a clear objective, a relevant audience and an execution plan. My experience covers both the preparation of sponsorship materials and coordination on the ground.
Curiosity,
put to work.
Experience shaped by live audiences, sponsorship work and the detail behind an event. I work with commercial materials, partner activations and on-site coordination.

Power BI
Dashboards, reporting and structured visual analysis.
Canva
Visual assets, presentation layouts and branded content support.
CapCut
Short-form edits and lightweight video content production.
AI solutions
Regular use for content creation, planning, organisation and day-to-day workflow support.
Make
contact.
Working on a sponsorship, an experience or a team that needs fresh ideas and hands-on energy? Send a message through the form.

